Be Both Assertive & Likable
SCRIPT YOUR VERY OWN ASSERTIVE LIKABLE CONVERSATION
What You'll Achieve
✔️ Be respected, taken seriously, and still have great work relationships.
✔️ Speak your mind without worrying about coming across as an aggressive professional.
✔️ Increase your contribution and be a better leader.

Professionals who want to speak up assertively to be successful, have more impact, and be better leaders…
…But that hate being disliked and coming across the wrong way…
…And want to be heard and taken seriously.
✔️ Have non-confrontational assertive conversations
✔️ Enhance your personal brand when you speak up
✔️ Optimize your interpersonal communication at work
✔️ Minimize and even eliminate the effect of bias when you speak up
✔️ Get people to take you seriously and like you
✔️ Turn fear and misunderstanding into breakthrough conversations that get you what you want and make your relationships even stronger.
✔️ Visioning – Find your speaking up why.
✔️ Breakthrough Conversation – Choose from 29 breakthrough conversations the right speaking up conversation for your goals.
✔️ PB&J Connection – Connect and build trust with one of these 13 strategies.
✔️ Assumption Termites – Uncover 14 deadly assumptions that can kill your relationships.
✔️ Assertive Skeleton – Script your breakthrough conversation to assertively announce what you want to say in 4 easy steps.
✔️ Language Detox – Remove these 10 bad language habits that can come across as unsure, non-competent, and lacking confidence.
✔️ Aggressors Detox – Remove these top 5 mistakes that can make you come across as aggressive.
✔️ Speaking Up Hygge – Add the right type of cozy warmth (that does not come across as powerless) to your assertive moments.
✔️ Message Wrap – Layer positive non-verbals to reinforce and embody your message: body language, facial expressions, and voice.
✔️ Communication Flair – Make it yours by layering your unique personality and style.
Our Trainings Are Different Because Of …
✔️Microlearning
Get short 10 min lessons that you can easily fit into your busy schedule and still feel wild progress and momentum building even if you are a super busy professional or/and mom!
✔️Practical
This is not theoretical fluff. It’s practical and relevant skills that you can immediately apply to your work, career, and interactions.
✔️Examples
Get many examples and scripts that bring the skills to life so that you can see exactly what to say.
✔️Step-By-Step
Designed to get you a repeatable easy-to-follow validated process to speak your mind with confidence!
✔️Professional
Made by professional leader who’s been there, managed teams, and also had to deal with these challenges.
✔️Doable
Doable even if you work long hours, have 3 young kids, and don’t like to ruffle any feathers.
✔️Confidence-Building
Skills that will boost your confidence in yourself, in using your voice, and being authentic!
✔️Communication Enhancing
These skills also help you improve your influence, soft skills, interpersonal skills, negotiation skills, and leadership skills.
✔️Not Scary
Helps you feel more empowered, less worried, have less stress, and get more done through conversations that feel just right.
You can view lessons below or sign up to get them sent to your email daily.
SCRIPT YOUR VERY OWN ASSERTIVE LIKABLE CONVERSATION
IN 10 MIN A DAY, FOR ONLY 10 DAYS, WITH THIS CHALLENGE
✔️10 days
Follow this step-by-step plan to help you speak up assertively without making mistakes that make you come across in the wrong way, in only 10 days!
✔️10 min/day
Get bite-sized lessons that you can squeeze into your daily routine. You can complete each lesson in only 10 minutes a day.
✔️1 SCRIPT
You’ll develop one full script to an assertive & likable conversation through 10 assignments, as you’ll build a winning foundation to speak up for yourself, get ahead, and be taken seriously in a friendly way.
What will I do in 10 minutes a day?
You’ll learn important principles, strategies, and tactics. You’ll get a bite-sized challenge to improve your communication for more success. And you’ll do all of that following our proven system in only 10 days, so that you can turn your voice into an army of positive and breakthrough interactions.
Assertive & Likable 10 Day Challenge
Click below to get audio and text lessons.
Welcome to the 10-day Assertive and Liked Email Challenge!
I’m excited that you accepted this challenge!
CLICK here for your welcome audio.
WHAT’S GOING TO HAPPEN?
For the next 10 days you’ll get 1 email a day with a lesson and a challenge that will help you write an assertive and likable hard conversation script.
This is a course designed as a challenge for smart, busy, ambitious professionals.
WHY YOU NEED TO BE ASSERTIVE & LIKED
It feels good to be liked and it’s also important to get ahead in your career.
Being assertive allows you to be heard, respected, and taken seriously while simultaneously being respectful. It helps you get more of what you want, protect your time and energy, and be seen as competent, credible, leadership material.
Being liked is also an important part of preserving relationships and being considered for high visibility work, promotions, sponsorship, and other career boosting opportunities. Because people support those the know, like, and trust.
By the end of this challenge, you won’t have to choose between speaking your mind assertively and being liked anymore.
With 10 days and 10 minutes a day, you’ll learn the essence of how to be both likable and assertive and design your very first assertive and likable speaking up SCRIPT!
YOU NEED A SCRIPT
It is important to script important conversations before you have them.
If you are caught off guard with a big request, criticism, or bad news, you don’t have to respond in the moment. Let the other person know you’ll get back to them. Then think, plan, and SCRIPT!
You don’t have to memorize your script or read it out loud. NOOOOO.
Think of your script as your plan and guide. It helps you figure out what to say and what not to say, so that when you are live having the hard conversation with all the emotional ups and downs, you still say 80% of the right things, and get results!
HOW TO GET INSTANT MOMENTUM IN THIS CHALLENGE
HI, I’M IVNA CURI!
👩🏻 Let me introduce myself!
I’m an INSEAD MBA, Forbes contributor, have worked across several continents, an managed several teams in analytics. And my passion is to help people find and use their personal power through speaking up assertively.
My organization, AssertiveWay.com, helps organizations advance professionals by training them on how to speak up with assertive communication without coming across as aggressive or difficult so they can be taken seriously, be respected, and contribute at a higher capacity. We provide talks, experiential workshops, and trainings both online and in person.
MORE RESOURCES PLEASE!
If you are excited and want to keep going, here some additional free resources for you:
Speak Your Mind Unapologetically Podcast
Quiz – find out your communications style at work
Quiz – find out your appreciation language at work
Ready?!
Welcome to day 1 of the “10-Day Assertive & Likable Challenge”!
What do you really want?
A palliative nurse who has counseled the dying in their last days has revealed the most common regrets we have at the end of our lives.
Guess what was the top 1 regret of all??
- “I wish I’d had the courage to live a life true to myself, not the life others expected of me.”

- Makes it easier to communicate what you desire
- Makes your communication more effective
- Boost your courage to speak up
- 360 RESPECT – Finally, when you are assertive, you respect yourself, you command respect, and you respect others.
- PERSONALLY THRIVE – First of all you are your own best advocate because only you know what you need and desire to thrive and be happy.
- + IMPACT – Also, when you are assertive you contribute more, you create more value for others, and you are a better leader.
➡️ Principles for Success
➡️ Visioning – Find Your Speaking Up Why
Step 1 – List your:
Priorities in life and at work and as a leader…
Boundaries needed to preserve those priorities…
Needs that when met make you thrive, happy, productive, and a great leader…
Big dreams that you have…
Goals for this year, this quarter, this month…
Desires, things that you like and want to be, have, or achieve…
Consider:
Step 3 – For the chosen goal from Step 2, indicate one or more people who can help you or that is preventing you from getting what you want.
For example:
Goal – Get good at making strong presentations to better sell my ideas.
Person – My boss or a person in my company that makes great presentations.
➡️ DO’S & DON’TS
DO’S
I’ll see you in tomorrow’s lesson!
The world needs to hear what you have to say.
Ivna
Welcome to day 2 of the “10-Day Assertive & Likable Challenge”!
From day 1, you now have a vision for yourself and for your career. You have a primary goal. And you know who can help you with that primary goal. Excellent!
Now, it’s time to decide on whom to activate and for what purpose.
It’s time to choose your breakthrough conversation!
CLICK HERE for today’s audio lesson.
Principles for Success
Breakthrough Conversation – Decide Your Speaking Up Conversation
Step 1 – Decide on the person you want to activate with your speaking up moment, someone that can help you move faster towards your goal.
Boss
Other superiors in your company
Mentors and advisors
Coworkers
Weak tie networks
Business partners
Clients
Friends
Ex-professors
Employees
Boss or co-workers from past jobs
Students from your college
Your role model
DO’S & DON’TS
DO’S
Choose something meaningful. That way you’ll stay motivated and have more courage to speak your mind!
Well done! Now you have your speaking up moment to prepare for. I’ll see you in the next lesson.
The world needs to hear what you have to say.
Ivna
Welcome to day 3 of the “10-Day Assertive & Likable Challenge”!
What level of connection do you have with the person you choose to speak to? What level of connection do you need?
Conversations are always easier and more effective when you have a connection with the person you are talking to.
Connect even though you are different just like in peanut butter and jelly sandwich.
CLICK HERE for today’s audio lesson.
Have you been in a tense conversation with someone you have a wonderful relationship with? What about with someone you have a bitter relationship with? It’s very different…
If you are in a longer term relationship with someone (like with a boss or coworker that you can’t easily get rid of) as opposed to a transactional relationship like speaking to your Uber driver of the day, then connection is an important consideration.
Build Goodwill
Building connection builds goodwill.
Goodwill helps people know that you are not attacking them when you speak up. It helps build trust too.
Intentionally spend time building the connection with all people you interact with. That will not only feel great, but also if you need to initiate a harder conversation with them or ask for something, it will flow a lot more naturally.
➡️ Principles for Success
➡️ PB&J Connection – Create Connection
✔️ Plan some ways to connect:
- Build rapport.
- Show interest in them as a person.
- Be interested in what they have to say.
- Give genuine compliments.
- Spend time together.
- Find things in common.
- Ask for they opinion or advice.
- Honor their differences.
- Share more about yourself, including your vulnerabilities, passions, and values.
- Add value to them.
- Uplift them.
- Appreciate them.
- Demonstrate empathy.
➡️ DO’S & DON’TS
DO’S
The world needs to hear what you have to say.
Ivna
Welcome to day 4 of the “10-Day Assertive & Likable Challenge”!
Are you making relationship killing assumptions?
Assumptions are the termites of relationships, according to Henry Winkler. Why? Because they slowly but surely destroy good relationships.
CLICK HERE for today’s audio lesson (start from 9:55 if you only have 10 min).
This Cookie Thief tale by Valerie Cox has a powerful lesson:
A woman was waiting at an airport one night,
With several long hours before her flight.
She hunted for a book in the airport shops.
Bought a bag of cookies and found a place to drop.
She was engrossed in her book but happened to see,
That the man sitting beside her, as bold as could be.
Grabbed a cookie or two from the bag in between,
Which she tried to ignore to avoid a scene.
So she munched the cookies and watched the clock,
As the gutsy cookie thief diminished her stock.
She was getting more irritated as the minutes ticked by,
Thinking, “If I wasn’t so nice, I would blacken his eye.”
With each cookie she took, he took one too,
When only one was left, she wondered what he would do.
With a smile on his face, and a nervous laugh,
He took the last cookie and broke it in half.
He offered her half, as he ate the other,
She snatched it from him and thought… oooh, brother.
This guy has some nerve and he’s also rude,
Why he didn’t even show any gratitude!
She had never known when she had been so galled,
And sighed with relief when her flight was called.
She gathered her belongings and headed to the gate,
Refusing to look back at the thieving ingrate.
She boarded the plane, and sank in her seat,
Then she sought her book, which was almost complete.
As she reached in her baggage, she gasped with surprise,
There was her bag of cookies, in front of her eyes.
If mine are here, she moaned in despair,
The others were his, and he tried to share.
Too late to apologize, she realized with grief,
That she was the rude one, the ingrate, the thief.
***
How many times in our lives, have we absolutely known that something was a certain way, only to discover later that
what we believed to be true … was not?
Sometimes, we are rude when we don’t speak up. Sometimes we are rude when speak up judging others. Don’t make assumptions about others. Instead, ask questions to clarify what you don’t understand or what bothers you.
***
Here’s some more examples of assumptions that I made where I was terribly wrong:

Albert Einstein once said, “Assumptions are made, and most assumptions are wrong.” And what’s worse, they are usually intended to make others look bad and to make you look good.
They are wrong because they are myopic, they are based on a guessing game with partial biased information – only your side.
Principles for Success
Assumption Termites – Find Your Bad Assumptions
Step 1 – For the speaking up moment you have in mind, find assumptions about your understanding of the other person:
Assumption 1 – Why they behave in a certain way
“He did that because he dislikes me and wants to punish me. I’ll have to live with that.”
Assumption 2 – Their intent towards you
“He wants to damage my reputation. What a bad person!”
Assumption 3 – What they expect from you
“She wants me to show my commitment by working 12 hrs a day. I better do it then.”
Assumption 4 – What they think/feel about you or the situation
“I can tell she thinks I failed in this project. I better stay quiet.”
Assumption 5 – How they’ll respond
“He’s going to retaliate and hurt me if I disagree.”
DO’S & DON’TS
DO’S
The world needs to hear what you have to say.
Ivna
Welcome to day 5 of the “10-Day Assertive & Likable Challenge”!
This script is easy with this simple formula.
Here’s your assignment for today:
➡️ Script one important but scary conversation (your chosen breakthrough conversation) you want to have.
CLICK HERE for today’s audio lesson.
➡️ Principles for Success
✔️ Follow the script.
✔️ Focus on what you want, not on what you don’t want.
✔️ Incorporate information to remove assumptions about what the other person knows about you.
➡️ Assertive Skeleton – SCRIPT Your Breakthrough Conversation
We are getting to the moment of truth!
Using this simple 4-step assertiveness formula, you’ll be able to plan your conversation and speak up in a respectful, non-aggressive way.
State the impact of that situation on you and on the other. Share how it makes you feel starting with “I” not “you”.
“I’m confused about what our priorities are and deadlines are approaching soon.”
Extend an invitation for the other person to support you on what you want. Ask for a behavior or situation change. They get to choose the answer. Don’t ask to change the person or their personality. Make your ask specific & actionable. Ask for one thing rather than many.
“I’d like to have a one on one meeting with you this week if you can make it work.”
“That way I can let our stakeholders know what to expect.”
➡️ DO’S & DON’TS
DO’S
✔️ Be direct and clear! This is the core of being assertive. It’s you expressing what you have to say unapologetically and without holding back.
✔️ Integrate assumptions. For all those potential assumptions you’ve identified in the last lesson, consider including them here as a statement about yourself or a question to better understand the other person’s perspective.
✔️ Say it out loud! Try your script out and see how it feels coming from your voice.
DON’TS
✔️ Worry about being nice. This is about what you have to say. We’ll deal with the nice part later.
✔️ Accuse or judge others. Speak up unapologetically for yourself, not for others.
✔️ Control others or tell them what to do. Express what you want and invite them to be part of it, but don’t command it.
➡️ 1st STEP
✔️ Write down part 1 of the script: describe the situation.
How did it go?
How do you like your script so far?
Does it feel confident and right?
I’ll see you in tomorrow’s lesson for some detoxing!
The world needs to hear what you have to say.
Ivna
Welcome to day 6 of the “10-Day Assertive & Likable Challenge”!
Are you coming across as hesitant , weak, or submissive?
CLICK HERE for today’s audio lesson.
My parents taught me that saying “sorry” was the polite thing to do.
Then, as an adult, I was saying things like:
- “Sorry, but I need to eat.”
- “Sorry, I have a different view.”
- “Sorry, I’m in your way.”
The reality is that many of us try to be polite, friendly, and kind in the wrooooooong way!!!
We don’t differentiate real politeness from sending doormat signs left and right.
It becomes a bad, bad habit.
Principles for Success
Language Detox – Declutter Your Language from Weakness
Look for the following weakening elements in your script:
Mistake #1 – Apologize
Do you apologize for your opinion or for what you want?
When you say “sorry” you appear less confident, less capable, and less sure of yourself.
Apologizing when you disagree or are making a request does not demonstrate politeness. It costs you respect and credibility and invites others to challenge you.
Even when you make a mistake, it’s often better to frame it as an opportunity to learn and change rather than an apology. If you apologize, make it simple and avoid over-apologizing.
Here are some examples of things to not apologize for.
- Asking a question: “I’m sorry, but I have a question.”
- Disagreement: “I’m sorry, but I have a different view.” or “I’m sorry, but I have another idea.”
- Bothering other people: “I’m sorry to bother you…”
- Request: “I’m sorry, but I want to ask you a favor.”
- Mistake: “I’m soooo sorry I made this mistake, I promise I will never ever make it again.”
Mistake #2 – Minimize your view
Do you minimize what you are about to say with credibility tentative undermining introductions to what you have to say? For example:
- “I’m not sure but…”
- “I’m not an expert but…”
- “This is not a great idea but…”
- “I might be wrong but…”
- “This is probably stupid but…”
- “You may not agree but…”
- “Here’s my half-baked idea…”
Mistake #3 – Say “just” or “actually” or “possibly”
Remove the adverb “just” in your workplace vocabulary when it signifies “perhaps” or “possibly” because it comes across as lacking confidence, certainty, and as not very important.
For example,
- “This is just an idea.”
- “I’d just like to say that…”
- “That would potentially help me.”
- “It could potentially benefit the project.”
Another word to remove is “actually” as in “I actually think differently.” Instead jump straight into your comment.
Mistake #4 – Stop speaking when interrupted by default
If you get interrupted, do you lower your volume, look away, or stop your sentence halfway through by default?
When you do that, you’re signaling hesitation and “listen to them, their opinion is more important than mine because they are more important than me.”
And that will invite others to keep interrupting you repeatedly.
Finish your sentence in full normal volume without looking down.
Mistake #5 – Ask for permission
Do you ask for permission to do what you need to do to be successful if it doesn’t hurt anyone?
Those who ask for permission are seen as less powerful, less competent, and subordinate.
Avoid using “Can I..”, “May I…”, and “Is it ok if I …”
Instead, communicate what you think, want, or will do.
When you ask for permission, you increase the chances of others saying no. If the other person has an issue with it, they will let you know. You can always respond to people’s reactions afterwards.
Here are 5 examples of when not to ask for permission and what to say instead.
- Opinion
- “Can I share my view?”
- Instead, share your opinion in meetings and gatherings even if there are more senior people in the room.
- “I’ve observed that…”
- Opportunities
- “May I participate on this project.”
- Instead of asking for permission to engage in new opportunities, either state how you’ll get involved, what value you can add, or how you feel about it.
- “I’d love to work on this project.”
- “Here’s how I can help out with this project.”
- Requests
- “Is it ok if I ask you for something?”
- Instead, simply ask for what you want and let them decide if they will assist you or not. It’s your right to ask.
- “I have something to ask you.”
- “I’d really appreciate if you …”
- Decisions
- “Can I have the day off?”
- If you have personal time available, firmly express your intention, ideally with a good notice period.
- “I’m planning on taking this day off.”
- “I need this day off.”
- “I’d like this day off.”
- Raise
- “Can I have a raise?”
- A request like this comes across as immature and entitled.
- Instead, you’ll be in a much stronger position if you build a case for a raise or promotion.
- “Here’s why I am ready for this position.”
Mistake #6 – Introduce your opinions
Do you ever start with:
- “I think that…”
- “I feel that…”
- “My opinion is…” ?
These introductions make you seem as if you don’t have expertise and lack decisiveness.
Whenever you speak, it is assumed that it is your opinion, unless you state otherwise. Therefore, you don’t need to explain that you are about to share your perspective.
Directly stating your perspective is more powerful, looks more confident, and gets other people’s attention.
Instead, say what you have to say directly or start with a more powerful statement such as:
- “I expect that…”
- “I’m convinced that…”
- “I’m sure that…”
- “I am certain that…”
- “I know that…”
- “My research shows that…”
Mistake #7 – Use tags
Do you use tags? Tags are questions attached to the end of a statement like:
- “This is the way forward, isn’t it?”
- “We need to focus on this, ok?”
Tags imply the need for confirmation or approval, which can be interpreted as lacking confidence.
Another variation of tag is “Am I making sense?” which may imply that you are not in fact making sense and don’t know what you are talking about. Instead ask, “What is your view?”
Mistake #8 – Over-justify
Do you over-justify your opinions, mistakes, behaviors, or choices?
- Made a mistake?
- Arrived late?
- Missed a deadline?
- Fell short of their expectations?
- Want to take time off?
- Need to leave early?
- Changed your mind around an important decision?
Don’t beat yourself up, sacrifice yourself unnecessarily, or over-justify it. Not only will it look like an excuse, but it will give others reason to challenge you more.
Give one simple justification. Choose your favorite one. Keep it short. And move on. Don’t dwell on it.
Mistake #9 – Uptalk
Do you uptalk? Uptalk (also called upspeak) is rising the intonation / pitch at the end of your declarative statement as if it were a question.
For example:
- “I’m going to take the day off?”
- “We should go forward with this?”
- “I don’t like how you treated me?”
For many, it undermines your authority because it sounds like you are asking a question. It comes across as insecure and unprofessional.
Instead, finish your statement as a statement, not as a question.
Mistake #10 – Being too brief to not take up space
Many people feel uncomfortable bringing attention to themselves. Therefore the try to be as brief as possible, almost like they are whispering with their language, body language and tone.
Unfortunately, they cut off so much information that the message is not understood and also shows that you don’t feel like you have the right to take up time space. Which signals you see yourself as “inferior” to others around you.
And that is simply not true. No matter your title, age, gender, race.
Being brief means not repeating the same point over and over again. Being brief does not mean cutting off important information to convey your point.
➡️ DO’S & DON’TS
DO’S
I’ll see you in tomorrow’s lesson!
The world needs to hear what you have to say.
Ivna
Welcome to day 7 of the “10-Day Assertive & Likable Challenge”!
Are you coming across as aggressive?
CLICK HERE for the audio lesson.
That’s the top question people have when it comes to being more assertive.
And the truth is sometimes we unintentionally say things that make us come across as aggressive, especially when we are upset, frustrated, and emotional.
I’ve made all of these common assertive communication newbie mistakes too!
But… if you learn them now, you can save yourself these painful errors and frustration!
The problem with coming across as aggressive is that it makes people:
- More defensive
- Less likely to collaborate
- Upset with you
- More likely to retaliate
Part of being assertive is getting the other person to collaborate with you.
That’s why this step matters. And that’s why scripting is incredibly helpful in the beginning of your assertive & likable journey. It helps you gain full appreciation for what is really happening in the communication and how to make it better.
Later, all of this will come automatically to you and you won’t even need to script ahead!
➡️ Principles for Success
➡️ Remove What Makes You Come Across As Aggressive
Here are 5 of the most common mistakes people make when they speak up that comes across as aggressive or rude.
➡️ DO’S & DON’TS
DO’S
You’re making amazing progress!
I’ll see you in tomorrow’s lesson for a very fun part of the script!
The world needs to hear what you have to say.
Your empowering cheerleader,
Ivna
Welcome to day 8 of the “10-Day Assertive & Likable Challenge”!

…think fireplace, candles, hot cocoa, hot soup, baked goods, playing games together, cozy blankets, comfortable socks.
What does hygge mean for you in your speaking up moments?
It means to layer in some cozy hygge warmth and friendliness in your assertive conversation.
How?
With all those things that are warm, soft, but that don’t detract from your speaking up moment or from the strength of your message.
For example:
- Active listening
- Being curious about them and their motives
- Helping them save face
- Acknowledging them, their challenges, their efforts, their feelings
- Validating them
- Having empathy
- Smiling
- Being caring, having kindness, compassion, generosity
- Being present and engaged
- Sharing your personality and vulnerabilities
- Sharing a higher purpose for your ask or for your no
- Expressing appreciation and gratitude
- Sharing genuine compliments
- Expressing you value them and the relationship
- Showing that you believe in them
➡️ In this lesson, you’ll add warm and likability to your SCRIPT without losing power and credibility.
CLICK HERE for the audio lesson.
➡️ Principles for Success
✔️ Future together. Think that you are working on a project to build a better future together with a unified understanding of what that join future will look like.
✔️ Heard, understood, and appreciated. No one likes to feel invisible, ignored, and undervalued. Find ways to make people feel how you would want to feel.
✔️ Dignity and respect. Give people, even those you despise, a minimum of dignity and respect.
Here’s your assignment for today:
➡️ Use this formula to add warmth to be both assertive and kind without inviting others to take advantage of you.
Using this simple 4-phase formula, you’ll be able to enhance your scripts to your voice, your tone, your friendliness, to the person you are talking to and to the particular situation you are in.
➡️ DO’S & DON’TS
DO’S
✔️ Decide on how much warmth. Not all situations call for a lot of friendliness. It depends on power dynamics, people’s sensitivity, style, relationship importance, urgency of the situation, timing, amongst other factors.
✔️ Use warmth that doesn’t kill your power. Check your warmth for anything that comes across as you being weak or unsure about yourself. Eliminate it or replace it with one of the warmth element listed above.
DON’TS
✔️ Overdo it. Trim. Don’t overdo it when communicating a negative message like in sandwich feedback (compliment + criticism + compliment). It muddles the communication.
➡️ 1st STEP
✔️ Add one hygge friendly warm factor to your script.
Your empowering cheerleader,
Ivna
Welcome to day 9 of the “10-Day Assertive & Likable Challenge”!
Are your non-verbals reinforcing or discrediting what you want to communicate?
CLICK HERE for today’s audio lesson.
Once I had a training at my company where we were told to yell as loud as we could in the angriest tone we could to a large audience. If the audience didn’t think it looked angry enough or loud enough, including the person at the back of the room, we had to try again.
On my turn, I yelled my head off and simulated rage. But the audience didn’t feel the same way. So, I had to go again. Second try, still not loud or angry enough. Third try and it was barely accepted.
This was all recorded (unfortunately I can’t find the recording to show you!)
The point of this exercise was to show that sometimes we think we are yelling, being loud, and looking angry, but the audience doesn’t see it that way. You may feel you sound and look assertive, but others might find you look insecure. You might feel the heat on your cheeks, the blood circulating faster, the heart rate going up, but others may not see it in the same way.
Or the opposite, you may think you are being receptive and kind, and people think you look aggressive.
***
Once I told a friend, “Sorry I was aggressive, I get angry when I talk about this.”
My friend looked at me in utter confusion, “Aggressive? You look like this…” and made an exaggerated imitation of my closed off insecure body language and facial expressions and my mellow and scared tone of voice.
❌ Believe your non-verbals, not your words
❌ Distrust you
❌ Shut off and not be receptive to what you have to say
➡️ Principles for Success
➡️ Message Wrap – Layer Compatible Non-Verbals
✔️ Look for the following non-verbal elements in your script:
Mindset –
Assertiveness is calm. Likability is positive. It is not compatible with resentfulness.
When an interaction triggers you or bothers you, address it before it becomes constant overthinking, rumination, and resentfulness which will highjack your positive non-verbals.
- Got vague criticism? Ask for clarification.
- Interrupted multiple times? Bring it up.
- Passed over for due promotion? Get feedback.
Body Language –
Consider:
- How much space are you taking
- Posture
- Head position
- Arms and hands position
- Your gestures
- Your attire
- What you are doing with objects like pen, glasses, pockets
For example, head tilt can indicates you are listening, showing empathy, or interested, but can also come across as agreement or submission.
Voice –
Consider:
- Tone
- Volume
- Depth
- Pace
- Pause
- Variability
- Clarity
For example, speaking fast can come across as hiding, passive, or as if you are rushing because you are uncomfortable taking up other people’s time.
Facial Expressions –
Consider:
- Eye intensity
- Blinking
- Looking direction
- Eyebrow movements
- Mouth movements
For example, high frequency blinking comes across as less sure about yourself, lacking confidence, and passive.
➡️ DO’S & DON’TS
DO’S
The world needs to hear what you have to say.
Ivna
Welcome to day 10 of the “10-Day Assertive & Likable Challenge”! Your final day….

And today is your last challenge day 😊
✔️ Visioning – Find your speaking up why. Identify your goals, boundaries, desires, and preferences to get clear on what you’re speaking up for, and then identify who can help you to get it.
✔️ Your Speaking Up Moment – Choose from 29 breakthrough conversations the right speaking up conversation for your goals.
✔️ PB&J Connection – Connect and build trust with one of these 13 strategies.
✔️ Assumption Termites – Uncover 14 deadly assumptions that can kill your relationships.
✔️ Assertive Skeleton – Script the essence of your breakthrough conversation to assertively announce what you want to say in 4 easy steps.
✔️ Language Detox – Remove these 10 bad language habits that can come across as unsure, non-competent, and lacking confidence.
✔️ Aggressors Detox – Remove these top 5 mistakes that can make you come across as aggressive, rude, or offensive.
✔️ Speaking Up Hygge – Add the right type of cozy warmth and empathy (that does not come across as powerless) to your assertive moments so that you can come across as both likable and assertive without inviting others to take advantage of you or take you for granted.
✔️ Message Wrap – Layer positive non-verbals to reinforce and embody your message: body language, facial expressions, and voice.
✔️ Communication Flair (TODAY) – Make it yours by layering your unique personality and style.
👉🏼What’s your communication personality?
Today’s lesson is all about adding your very own personality and style to your assertive & liked script!
This is all about you. Making it personal. Making it yours.
AUTHENTICITY.
➡️ In this lesson, you’ll make the script yours by layering in your own personality and style.
CLICK HERE for today’s audio lesson.
➡️ Principles for Success
✔️ Think about what your communicating style is.
✔️ Reflect on how you want to be known. What is your personal brand?
➡️ Communication Flair – Your Personality
✔️ Add your personality to your script:
- Funny
- Enthusiastic
- Patient
- Relaxed
- Methodic
- Caring
- Playful
- Serious
- Spontaneous
- Planned
- Focused
- Unstructured
- Goofy
- Pragmatic
- Precise
- Gentle
- Warm
- Thoughtful
- Curious
- Analytical
- Story-based
- Ample gestures
- Smile a lot
- …
Consider how much warm you add, how much you’ll talk about yourself, how much you’ll nod or engage.
Do you have a signature move like a special handshake, look, or gesture? Maybe you like to have these assertive likable conversations over coffee or in an office?
I know some people that like to start every conversation with their team with “how are you feeling today?” Other people start hard conversations with “I invite you to have an open mind.”
➡️ Your turn:
👉🏼 Review your script and add your personality in the words and non-verbals. Make it feel like you.
➡️ DO’S & DON’TS
DO’S
✔️ Be yourself. Find your style.
✔️ Experiment and iterate. Your style can change over time. Experimentation will help you find a more suitable style for your current you.
DON’TS
✔️ Undo the essential elements you already worked on. Keep the effectiveness of your text by honoring the key elements you learned in this challenge.
➡️ 1st STEP
✔️ Add one personalization element to your script.

I hope you enjoyed the 10-Day Assertive & Liked challenge!
I want to know if I should make more of these and how to make it better…
And YOU can help me with that decision!
I’d love if you shared your challenge experience with me. How?
Could you take a minute or two to answer this quick survey to let me know your thoughts, what you liked, and how to make it better?
CLICK HERE to provide your feedback on the 10-Day Assertive & Liked challenge.
Thanks!
Ivna Curi